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🔗 Why Edge Home Finance Was the Perfect Fit for My Vision

May 13, 2025‱2 min read

🔗 Why Edge Home Finance Was the Perfect Fit for My Vision

There are a lot of broker shops out there.

And when I decided to step away from retail and build something of my own, I didn’t take the decision lightly. I wasn’t just looking for a new place to land—I was looking for a platform to build on. A partner that wouldn’t just let me grow, but one that would fuel it.

Partnership and Trust

That’s exactly what I found in Edge Home Finance.

Let me tell you why they weren’t just the next step in my journey—they were the launchpad.


đŸ—ïž I Wanted Freedom—They Gave Me Ownership

I didn’t leave retail to trade one set of handcuffs for another. I left to build my brand, my client experience, my business.

Edge got that. They handed me the keys without the micromanagement.
✅ No quotas
✅ No corporate politics
✅ No approval needed to run my business the way I know it should be run

They didn’t ask me to be a clone—they empowered me to show up as me.



🚀 I Needed Tools—They Brought the Arsenal

If you’re going independent, the last thing you want is to waste time duct-taping systems together. Edge came ready with:

  • A powerful tech stack (from POS to LOS)

  • Access to 100+ lenders

  • Fast turn times and real underwriter communication

  • Marketing support and automation that actually works

Bottom line? I could hit the ground running without the chaos.

They didn’t just give me options—they gave me velocity.


Freedom without Friction

đŸ€ I Needed a Culture—They Gave Me a Tribe

You want to know the real difference-maker?

Culture.

At Edge, you’re not “just another LO.” You’re part of a community of entrepreneurial, gritty, forward-thinking professionals who are building businesses—not clocking in for a paycheck.

I’ve got mentors I can call, peers I can strategize with, and leadership that actually listens.

They don’t just support you when you're closing—they’re in your corner before you start.


đŸŒ± Alignment Was Everything

What mattered to me was building a mortgage business with people first values, transparency, speed, and scalability.

Edge lined up perfectly with that. They didn’t try to mold my vision—they handed me the toolkit to make it real.

And because of that, I’m not just surviving as a broker—I’m thriving.


💬 Want to Know If It’s the Right Fit for You?

Wholesale Reasons

I’m not here to recruit—I’m here to help.

If you’re in retail or at a broker shop that feels more like a job than a business, let’s talk. I’ll give you the honest rundown on what it’s like to run with Edge—and what it’s like to finally bet on yourself.

đŸ“© DM me or comment “Let’s talk” below. Let’s have a real conversation about what’s possible when the platform actually fits the vision.

You don’t need permission to build what’s yours.

You just need the right partner.

CEO Loan Officer
blog author image

Michael Dendy

Michael Dendy is a "CEO LOAN OFFIER" at Edge Home Finance. He follows the motto "I HAVE 12 KIDS...I HAVE TO CLOSE LOANS!"

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